COMBINING THE POWER OF HUMAN AND ARTIFICIAL INTELLIGENCE TO UNLOCK VALUE CREATION

Our Approach

We start from Consumer Driven Pricing Strategy & operationalize it through revenue maximization

Consumer Centric Value

CONSUMER CENTRIC VALUE

We start from a proprietary 360° Health-Check framework that deep-dives into the 4 vectors of Brand health (Brand, Trade, Competition & Consumer) which allows us to define:

  • Brand & Portfolio strategic interventions
  • Channel mix & opportunities
  • Retailer mix & opportunities

PRICING STRATEGY

From our 360° Health-Check we apply our industry-first PRICINGMODEL that combines consumer sensitivity, pricing analytics and competitive response, along with the expert eyes of our Pricing specialists to define:

  • Consumer Pricing Strategy 
  • Promo Game-plans
  • Assortment and Mix interventions
  • To maximize profit and revenue upsides

COMMERCIAL STRATEGY

We leverage our Commercial & Go-to-market experts to translate Pricing Strategy into Commercial Strategy & enable your business to bring it to life via:

  • Channel Plans
  • Retailer Plans
  • Optimal Price to Trade & Trade Terms
  • Dynamic Promo performance analytics
Dinamic Revenue Management

DYNAMIC REVENUE MANAGEMENT

We help extract maximum value from this ef- fort through operationalizing Strategic Pricing & Revenue Growth mindset, processes & solutions via:

  • Dynamic Revenue Maximization Analytic Platform leveraging AI/ML models to optimize commercial plans
  • Revenue Growth Maximization (RGM) Process Transformation to step-change business operations

The 4 Phases of Pricing Activation

Enabling companies through value-based pricing & revenue management transformation

               
               

Testimonials

OUR PARTNERS

PriceFX
ThinkOne
SKIM