What you get
You get a step-change in revenue growth, sustained year on year and an end-to-end accompanied approach
that delivers superior consumer-centric value specific brand strategy interventions
and effective price and promo execution plans
By going beyond what others do, we significantly accelerate your revenue, sustainably year after year
What we do
Others start from cost and trade price/promo optimization, leveraging industry practices that are tactical and not meant for the current reality.
We start first from the Consumer Value Equation and work with you through all levers of revenue growth which typically generates +4 to 8pts acceleration.
The only way to truly solve the consumer, cost, competition and trade revenue growth equation
Every business leader is faced with 4 pressures to reconcile
We uniquely know how to solve the Revenue Growth Equation
We start from the consumer’s perspective into pricing and Revenue Management for a full and holistic approach.
This is the only way to truly solve the consumer, cost, competition and trade value equation.
They speak about us
PRICINGONE brings to life a unique approach to Revenue Growth Management (RGM) combining a proven cutting-edge methodology, powered by a highly experienced team and the ability to make it
tailor-made to the specifics of the business case.
This methodology helps accelerate top-and bottom-line growth in a sustainable way. A genuine competitive advantage.
Samy ZEKHOUT
CFO – Nomad Foods
PRICINGONE‘s unique approach to consumer-centric value was key to us re-evaluating our strategies on Voltaren and Theraflu. By linking what consumers are willing to pay for, with what product features we could offer, and at what price, we were able to redesign our line-up, pricing and go-to-market to maximize growth. It was truly inspiring to see them in action.
Franck BACUET
Senior Director, Global Analytics & Insights – GlaxoSmithKline
PRICINGONE has a consumer-centric methodology which systematically assesses key drivers of brand equity and consumer value building to sustainably drive profitable sales growth. PRICINGONE founders and staff have a rich and diverse experience of success in our geographies.
Laurent PHILIPPE
Former Group President – P&G Western Europe & CEEMEA
Strategic revenue management is at the core of what PRICINGONE delivers: a very holistic approach that we have successfully used towards record high profit
Peter CORIJN
Former Global CMO – P&G VP Gillette & Imperial Brands
After years of distilling the secrets of pricing, we created the PRICINGONE Model, a revolutionary new approach
Why we created PRICINGONE
Across scopes
Global >> Local
Strategy >> Execution
Capability >> Operation
Disrupted retail
+20% E-commerce growth
Exploding tech
100+ Data startups per year
Majority of current practices & solutions are misguided and end up destroying value
We set out on our mission to help businesses everywhere navigate the pricing maze leveraging our expertise, passion and innovative takes
Who we are
Where we play
Our approach is uniquely tailored to consumer brands
Consumer Goods
Food & Beverages
Consumer Healthcare
Beauty & Luxury
Retail
Horeca
Automotive
We deliver both quick wins via short-term optimizations, as well as more strategic interventions that will deliver growth for years to come
How we do it
We are business experts with first-hand experience across developed & developing markets.
We accompany you through the journey from strategy to execution.
360 Consumer Health-Check™
First we identify consumer value and pricing power opportunities through our 360 Consumer Health-Check™
End to End revenue Extraction
Then, we extract this value into gains through our Revenue Growth Maximization (RGM) wheel, from strategy all the way to execution
Expert industry practitioners
Finally,our team of first-hand practitioners accompany you throughout the process, to relentlessly ensure success
We tailor our approach to address your unique business challenges.
We integrate into your current ways of working.
What's new
EPP Dynamic Talks – B2C (June 10, 2021. 4PM CET)
PRICINGONE is happy to announce the participation of our CEO Ji-Hoon DIERCKX, together with Thomas WALTER, Global RGM Director... read more
